In the year 2017 an idea came to me to start a clothing brand that would fuse skate and punk culture. I immediately began writing down words to solidify a name behind my idea. After 50 or so words I stumbled upon the word ‘Wrath’, I thought to myself this is such a cool word to say and look at but will people think its too aggressive. Possibly, but I am the kind of individual who believes once you find your niche you run with it.
Next I put my drawing skills to the test and attempted to hand draw a logo that embodied my vision. Needless to say my finished product needed some refining so I turned to an artist collective by the name of ‘Art Of Space Galaxy. The Graphic Designer of the collective agreed to partner with us to assist me with elevating my drawing. We worked back and fourth bouncing ideas off each other and end up creating 5-6 logos in which you will see later down the line when we evolve as a brand.
Fast forward to 2019, Our first collection was born: ‘The Debut Collection‘ which features our drift moon tee in two colors and our red wrath hat. I was then introduced to the Photographer of Art of Space Galaxy. I told her what I was looking for and what I wanted to gain out of my first photo shoot, we then linked up in Cincinnati Ohio to conduct Wrath Brand’s first official shoot. To make a long story short we didn’t let a little rain ruin what I thought was a great session.
That brings us to today, May 24, 2019 in what will forever be a special day in my life. Every step wasn’t perfect but the beautiful thing about Wrath Brand is everything happened organically and that’s all we could ever ask for. I’ve learned so much along the way as an entrepreneur and am looking forward to our bright future.
I want to personally thank my friends and family for helping a young kids dream come true. We now present to you Wrath Brand LLC. based out of Cleveland, OH.
CEO & President, Austin Oten